This is a recording of a recent webinar I presented which was looking at how to use LinkedIn for recruitment. As I see it, there are four main ways in which LinkedIn can be utilised:
Searching and Contacting
There is no doubt that this application has changed how many recruiters work and has certainly changed how databases are used and has contributed to the passive applicant approach.
LinkedIn now has 150+ million users – Lots of profiles and users. When I go into an advanced search and click on seach of my 1st, 2nd & Group contacts, over 95,000 results appear – just in Ireland!
There are 16 different account types available so it can be confusing on which type to used. It depends on how much you use LinkedIn but if you want to have availability to profiles, I would suggest looking at a basic paid account as the minimum.
Many recruiters use LinkedIn simply to push their jobs. My view is that unless the job you push is relevant to your connections, and then it is Spam. As yourself the questions, are my connections better off because they are connected to me?
Perhaps if you provide information (which can include some jobs) that is relevant, then there is a better chance that this is the case.
Updates – relevant information
Participate in Discussions
Start Discussions / polls
Of course we all know how powerful LinkedIn can be for finding profiles and passive candidates, as discussed above, it is recommended to have a basic paid account if you need to utilise this feature.
According to LinkedIn, 50% of applicants to jobs which are paid for and posted on LinkedIn have job presented to them. They use a variety of means to decide on which jobs to push in front of certain people which include job title, industry, skills and keywords.