Now that I am in the process of moving to a new role, it is time to update my LinkedIn and Twitter profiles. It is something which I intend to do in the next two weeks or so and I will put some thought into how I want this to look and most importantly, what key messages I want this to contain.
This has led me to pay more attention to many of the profiles I see on a daily basis, to think about what I like about some, what I dislike about others but also to speculate on which ones I feel work in the favour of the profile owners.
Most recruiters at this stage have profiles which contain a reasonable amount of information. For some however, this is where it stops. Many of the profiles I see from recruiters are about what their organisation does or for what disciplines they recruit for.
This leads me to ask myself, what do I feel will be most beneficial to include on my profile
Firstly, I must ask, what do I want this to achieve for me? Secondly what audience are key messages is aimed at?
Taking the example of recruitment consultant profiles, sometime it is hard to gauge as to whether they are aimed at clients or candidates? I can only assume that with keyword stuffing and job vacancy updates that they are aimed more at candidates.
Do candidates search on LinkedIn for recruiters based on the disciplines that they recruit for? Likewise do clients search for specialist recruiters in this way? If the answer is Yes, then great.
If Not, then I would recommend considering a change, as online profiles represent a real chance to enhance your personal branding, give yourself credibility and really stand out from your competition and it may be however where candidates and potential clients go to check you out.
Regardless of who you decide your target audience is – clients, candidates or potential employers – there are a few things which I believe help make a profile more attractive, nicer to read and work better for it’s owner.
Firstly, I believe that the language used is very important. You are a real person after all; therefore do not be afraid to use the word I. For instance, I achieved xxx or I work with a great team. The use of warm and friendly language in addition to taking the opportunity to present more than simply what your company does, what your job description is and what live vacancies you have at the moment. Things such as ensuring that you have quality recommendations, listing your blogs or indeed simply sharing others blogs whom you agree with and talking a bit about youself in your summary can really stand out.
For instance, do you feel that a candidate (or client) reading your profile is likely to be more impressed that you have all the right keywords listed or that your profiles clearly demonstrates that you understand the industry and come recommended?
I have included a couple of profiles below, to show some of the ways in which others have presented themselves:
As I have mentioned in previous blogs, I am not personally in favour of using profiles simply as job feeds as I think that it leads people to block your updates or not pay attention to them. This does not mean that you cannot include some job feeds, just be selective about which you post and how often.
With regards to references, many profiles contain references from colleagues and sometimes bosses. This may be of some use if you are looking for a new job for yourself but if you are looking to appeal to clients or candidates, these should instead be (glowing) references from either of these. Ideally have several but not too many. Choose which ones convey the best message for you.